Savvy small businesses and organizations understand the power of engaging their clients via content - posting relevant, educational and entertaining content on our website and our social media platforms reinforces our position as a trusted expert. But the mechanics of handling this content is hard! A content calendar is a schedule that helps you organize your upcoming content by detailing what, where and when you'll post. We'll look at what goes into creating a content calendar, what kind of content should be shared and best practices on implementing the calendar. All participants will receive a content calendar template that they can complete for their own business.