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Musical Persuasion in US Presidential Campaign TV Ads from 1952 to 2020 NEW

ID : 45972   
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ClassGraphic Dr. Paul Christiansen of Seton Hall University will present a captivating lecture and discussion about how music has been used in political advertising for television presidential ads in the United States.
Analysis of political advertising tends to give music short shrift—which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions.
He will share insights from his book, Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016, which is the first book to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message—it's the dominant factor, more important than images, words, or narration.

Class Details

1 Sessions
Weekly - Tue

MPL - Main

Paul Christiansen 



Registration Closes On
Tuesday, March 31, 2020 @ 5:00 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
3/31/2020 - 3/31/2020 Weekly - Tue 7:00 PM - 9:00 PM Montclair, MPL - Main  Map Paul Christiansen