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The Citizen Marketer: Promoting Political Opinion in the Social Media Age

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ClassGraphic From hashtag activism to the flood of political memes, grassroots circulation of opinion online is changing the landscape of political communication. By exploring how everyday people promote messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. In contrast to the “slacktivism” critique often leveled at these media-centered forms of activism, Penney argues that they enable citizens to take on the role of viral political marketers as they participate in the networked spread of ideas. 

Class Details

1 Sessions
Weekly - Wed

MPL - Main

Joel Penney 



Registration Closes On
Wednesday, February 28, 2018 @ 5:00 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
2/28/2018 - 2/28/2018 Weekly - Wed 7:00 PM - 8:30 PM Montclair, MPL - Main  Map Joel Penney